Albania Campaign – Dream Now, Explore Later

The Albania Campaign

Region: Albania

Client:
Swiss Agency for Development and Cooperation SDC, RisiAlbania

Brief:
9 representatives of Albanian adventure travel companies all share a personal dream: They want to show adventure- and travel-hungry people their beloved country – once the lockdown due to COVID-19 ends. In a very personal address (video in selfie-style), they express a rousing pre-scripted invitation.

Project:
Under our expert guidance, the 9 stakeholders ﬁlmed a semi-scripted 30 second scripted message. In total we created 9 x 4 languages (NL, EN, DE, ES) = 36 videos. Plus two campaigns on Instagram and Facebook.

Team:
Marco Barneveld           Creative Director, strategy & copywriting
Frits Meyst                      Production & Art Direction
Josiah Holwick                Video Production
Hans Avontuur              Story & Photography
Javier Gonzalez              Translator & Publisher Spanish
Malte Clavin                   Translator & Publisher German



Strategy:

Use social amplification combined with stellar storytelling to get the highest ROI.
Create enticing video messages by stakeholders. Create a landing page in WideOyster Magazine with an amazing story about Albania. Embed the videos in this story including CTA. Amplify the videos on social media, targeted at the desired target group.
Redirect the ad clicks to the landing page.



Content:

1 longread feature story
9 videos of 30 seconds
4 languages



Amplification:

36 Social Media ads to targeted audiences in German, English, Spanish and Dutch
Mailing to 152.715 newsletter subscribers



Results:

WideOyster Magazine (7 May – 14 July 2020)
– Av. time in magazine: 8:18
– Emails sent featuring Albania: 152.715
– Unique reads of Albania story: 55.584

Social Media
– Reach: 379.432 people
– Total clicks: 21.079
– Av. cost per click: 0,05 €

“I had some feedback from the tour operators during the past days and said are very happy with your professional work.
Thank you guys! 😊”