North of England City Experience
Region
The North of England City Experience enables visitors to soak up the heritage, history, regeneration and transformation of 5 cities in the North of England: Hull, Leeds, Manchester, Liverpool, & NewcastleGateshead.
Client North of England City Experience
Brief
WideOyster was asked by North of England City Experience to create a WideOyster Magazine Special to promote all their stakeholders, the cities of North-England: Liverpool, Manchester, Newcastle, Leeds and Hull
Project
We created story angles, went to the destinations, created 5 different features in text, video and photography on Liverpool, Hull, Newcastle, Manchester and Leeds. The content created was published in a WideOyster Special Edition and the content is also in use by the cities for their joint marketing efforts
Team
Marco Barneveld Creative Director
Frits Meyst Producer & Art Director
Hans Bouman Writer
Ruben Drenth Photographer
Strategy
Produce mouthwatering travel storytelling about the 5 cities of northern England and publish in a special edition of WideOyster Magazine
Content
- 5 longread feature stories
- 452 selected images
- 2 languages
Amplification
Amplification of the content through owned social media (Facebook and Instagram) and through our 120.000 subscriber newsletter
Results
(since publication in September 2019)
Total visitors: 291,000
Average time in magazine: 4 minutes
“It was a pleasure working with the WideOyster team. All of our partners were really happy with the results. Recommended!”
Martine Ainsworth-Wells