North of England City Experience

Region
The North of England City Experience enables visitors to soak up the heritage, history, regeneration and transformation of 5 cities in the North of England: Hull, Leeds, Manchester, Liverpool, & NewcastleGateshead.

Client North of England City Experience

Brief

WideOyster was asked by North of England City Experience to create a WideOyster Magazine Special to promote all their stakeholders, the cities of North-England: Liverpool, Manchester, Newcastle, Leeds and Hull

Project

We created story angles, went to the destinations, created 5 different features in text, video and photography on Liverpool, Hull, Newcastle, Manchester and Leeds. The content created was published in a WideOyster Special Edition and the content is also in use by the cities for their joint marketing efforts

Team
Marco Barneveld                           Creative Director
Frits Meyst                                      Producer & Art Director
Hans Bouman                                Writer
Ruben Drenth                                Photographer

Strategy

Produce mouthwatering travel storytelling about the 5 cities of northern England and publish in a special edition of WideOyster Magazine

Content

  • 5 longread feature stories
  • 452 selected images
  • 2 languages

Amplification

Amplification of the content through owned social media (Facebook and Instagram) and through our 120.000 subscriber newsletter

Results

(since publication in September 2019)
Total visitors: 291,000
Average time in magazine: 4 minutes

 

“It was a pleasure working with the WideOyster team. All of our partners were really happy with the results. Recommended!”

Martine Ainsworth-Wells

Project Leader  / North of England City Experience

Publications

Publication:  WideOyster Magazine #7

Destination: NOECE Intro

Reach:          291k unique views

Gallery Page

Blog Page

Publication:  WideOyster Magazine #7

Destination: NOECE Newcastle

Reach:          291k unique views

Publication:  WideOyster Magazine #7

Destination: NOECE Leeds

Reach:          291k unique views

Publication:  WideOyster Magazine #7

Destination: NOECE Manchester

Reach:          291k unique views

Gallery Page

Blog Page

Publication:  WideOyster Magazine #7

Destination: NOECE Liverpool

Reach:          291k unique views

Publication:  WideOyster Magazine #7

Destination: NOECE Hull

Reach:          291k unique views