The Skåne Campaign
Skåne is the southernmost province of Sweden, with the lovely city of Malmö as its capital. When you come from Copenhagen in Denmark, and when you cross the Øresundsbroen indviet aka the Øresund Bridge you’ll drive straight into this gorgeous part of Sweden.
Client Skåne Tourist Board
Come to Skåne and discover the soul of this province, taste its delicacies and dive deep into everything this destination has to offer. Create seven longread features and four videos and social media teasers about Skåne in order to persuade the public to travel to Skåne.
We created seven articles, videos and teasers in four languages in cooperation with our client and its stakeholders via a joint strategy and itinerary. The client obtained 452 images for their image-bank.
Marco Barneveld Creative Director
Frits Meyst Producer & Photographer
Nicolline van der Spek Writer
Josiah Holwick Videographer
Nicoliene van Leeuwen Production assistant
Produce mouthwatering travel storytelling about Skåne and search for partnerships with credible media through-out Europe to create very high visibility for the region. Make sure that the content stays online indefinite.
- 7 longread feature stories
- 4 videos of 2 minutes
- 2 social media teaser videos
- 452 selected images
- 4 languages
- Special video framing for National Geographic
Amplification of the content arranged by our partner Gate2Marketing, who took care of the publication of the articles and videos on National Geographic Traveler online in The Netherlands, Poland and the UK and Lonely Planet, Kompass and Outdoor Active in Germany through smart media buying.
7 million views combined monthly.
200.000 views and reads guaranteed
“Our collaboration with WideOyster resulted in amazing content, especially in terms of great imagery and storytelling.”