The Skåne Campaign

Region
Skåne is the southernmost province of Sweden, with the lovely city of Malmö as its capital. When you come from Copenhagen in Denmark, and when you cross the Øresundsbroen indviet aka the Øresund Bridge you’ll drive straight into this gorgeous part of Sweden.

Client Skåne Tourist Board

Brief
Come to Skåne and discover the soul of this province, taste its delicacies and dive deep into everything this destination has to offer. Create seven longread features and four videos and social media teasers about Skåne in order to persuade the public to travel to Skåne.

Project

We created seven articles, videos and teasers in four languages in cooperation with our client and its stakeholders via a joint strategy and itinerary. The client obtained 452 images for their image-bank.

Team
Marco Barneveld                           Creative Director
Frits Meyst                                      Producer & Photographer
Nicolline van der Spek                  Writer
Josiah Holwick                                Videographer
Nicoliene van Leeuwen                Production assistant

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Strategy

Produce mouthwatering travel storytelling about Skåne and search for partnerships with credible media through-out Europe to create very high visibility for the region. Make sure that the content stays online indefinite.

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Content

7 longread feature stories
4 videos of 2 minutes
2 social media teaser videos
452 selected images
4 languages
Special video framing for National Geographic

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Amplification

Amplification of the content arranged by our partner Gate2Marketing, who took care of the publication of the articles and videos on National Geographic Traveler online in The Netherlands, Poland and the UK and Lonely Planet, Kompass and Outdoor Active in Germany through smart media buying.

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